Cosm Powers Immersive Experiences Around the World

January 25, 2021

Announcement
Cosm Companies
Evans & Sutherland
Immersive Technology
Spitz, Inc.
Cosm unveils newly constructed Experience Center housing a one of a kind 8K, 20-meter diameter LED dome
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, emerges today after months of M&A and R&D activity. The company provides a full stack experience solution including the physical design, engineering, and manufacturing; as well as the software, display engine, and content needs to deliver immersive experiences at scale. Additionally, Cosm unveils its Experience Center which houses a 20-meter diameter immersive 8K LED dome to be used in science, education, theme parks, attractions, sports and entertainment venues.
Cosm’s technological foundation is built on the capabilities of three core companies that continue to operate as individual brands, each of which contributes key components to the portfolio of technology and services offered. Acquired in 2020 via a take-private transaction and additional asset purchase, the Cosm Companies are:
  • Evans & Sutherland (E&S), a leading software and display technology company, with a 70-year legacy of providing spatial computing and immersive rendering software, projection and LED screen technology, and full dome theater systems;
  • Spitz, Inc. (an E&S Subsidiary), known for the Spitz NanoSeam panel, and a pioneer in the planetarium and custom curved projection screen industry. The company provides design and structural engineering expertise, custom domes and spherical structure manufacturing, and additional curved and domed architectural designs;
  • LiveLike VR, the global leader in live immersive sports and entertainment, providing live immersive production, distribution and video streaming tech platform, and immersive app development services to partners in the form of white label headset and mobile applications.
“Each of these companies stands on its own with established legacies of innovation and world-class client partnerships; and when combined, unlock a much greater potential than previously imagined,” said Jeb Terry, Jr., President and Chief Executive Officer of Cosm. “The Cosm Team is well positioned to expand and deliver on our robust backlog while also advancing innovation and ingenuity to develop future opportunities. Cosm is investing in growth to build out an incredible team, expand our capabilities, and leverage our market-leading technology in new ways with a focus on the emerging Experience Economy.”
“Great companies can only realize their full potential if they have wildly ambitious goals, a phenomenal team, and the ability to execute; and Cosm has them all,” said Stephen T. Winn, Cosm Board Chairman, and Chairman and Chief Executive Officer of RealPage.
Cosm companies have historically created some of the richest immersive experiences in the world. E&S and its subsidiary Spitz are the world’s only turnkey provider of complete dome theaters, delivering immersive hardware, software, and physical structures. The companies have delivered end-to-end digital display systems and domed installations at major science museums and planetariums, such as Adler Planetarium, the U.S. Space and Rocket Center, Liberty Science Center, and China’s new Shanghai Astronomy Museum.
With over 2,000 experiences delivered and over 500 active installs, the combined companies are the market leader in the planetarium industry. In addition, the companies have also delivered signature experiences at prominent theme parks and attractions such as SeaWorld and other well-known parks; counting some of the world’s most notable flying and dark rides as successful screen design and development projects. Built upon historic “firsts,” E&S has a rich technology-driven legacy, having pioneered both the planetarium and immersive computer graphics fields, as well as developing one of the world’s first VR headsets in the 1960’s nicknamed the “Sword of Damocles.”
LiveLike VR is a global leader in live immersive sports and entertainment production and distribution, and streaming architecture for partners around the world. Their production portfolio includes the world’s biggest events working with partners such as FOX Sports, FIFA, Telemundo, IPL, UEFA, Sky, BBC, FranceTV, and more. They empower rights holders and broadcasters to deliver immersive, interactive, and social experiences to consumers digitally via headsets (HMDs) and mobile platforms. Cosm acquired LiveLike VR, the immersive arm of LiveLike, in an asset purchase.
The Cosm Experience Center
The company also announces the Cosm Experience Center today. Located on the E&S campus in the University of Utah’s research park in Salt Lake City, the Center showcases an 8K immersive LED dome, also known as DomeX, the only one of its kind in the world.
Completed in late 2020, the center demonstrates Cosm’s complete technology capabilities and presents the power of the possible to partners and clients. Visitors experience the awe-inspiring LED technology while also viewing its predecessor, the Spitz NanoSeam, the market leader in projection screens.With the LED display, Cosm improves the viewer experience and overcomes limitations of projection-based systems: shadows, resolution, contrast, reflections, brightness, and more.
The Center also features the seventh iteration of E&S’ core 3D rendering engine, Digistar, which was recently released in Q3 2020 to the Sciences and Education market. Digistar’s flexibility is also on display, showing off real-time rendered environments, live-streamed and recorded videos, and live content integrations with Unreal Engine and Unity.
DomeX is a LED 20-meter diameter truncated dome vertically positioned to allow viewers full floor to ceiling immersion. The Center touts over 5,000 square feet of display, with 8K resolution, 29.5 million pixels, and ~4.5 miles of CAT6 data cable.
Leadership Team
Along with the existing leadership at Cosm’s portfolio companies, the expanded Cosm leadership team combines decades of experience in sports and entertainment, immersive and emerging technology, engineering and software development, and immersive content production and distribution.
  • Jeb Terry, Jr., President & Chief Executive Officer, former VP, Emerging Technology, FOX Sports Digital, and former NFL athlete
  • James Meredith, Chief Marketing Officer, formerly SVP, Marketing, Cinemark Theatres
  • Devin Poolman, Chief Product & Technology Officer, formerly EVP, Technology, Digital Consumer Group, FOX
  • Sheli Reynolds, Chief Operation Officer, formerly EVP, Digital Strategy, Digital Consumer Group, FOX
  • Paul L. Dailey, EVP and Head of Finance, Evans & Sutherland
  • Jon Shaw, EVP & GM, Spitz and Evans & Sutherland
  • Kirk Johnson, EVP & GM at Evans & Sutherland
  • Nicholas Bower, VP, Head of Strategy & Planning, formerly VP, Head of Finance, FoxNext
  • Andy Bown, VP, Head of Sales, former Chief Revenue Officer, eVisit
  • Anne Brownlee, VP, Head of Communications, former VP, Communications, Omni Hotels & Resorts
  • Neil Carty, VP, Head of Brand & Community, former SVP, Innovation Strategy, MediaLink
  • Pooja Dalal, VP, Head of Human Resources, formerly Director, HR Business Partner, Fox Corporation
  • Brian DeBoer, VP, Head of Engineering, formerly CTO, Mammoth Media, VP, Technology, FOX
  • Peter Murphy, VP, Business Development & Partnerships, former VP, Business Development, FOX Sports
  • Jeremie Lasnier, VP, Immersive Design, LiveLikeVR, formerly Co-Founder & Chief Creative Officer, LiveLike Inc.
  • Fabrice Lorenceau, VP, Live Production & Video Technology, LiveLikeVR; formerly Co-Founder, Head of Production & Product Strategy, LiveLike Inc.
  • Tyler Washburn, VP, Head of Experience, former Senior Designer, PRDG
  • Stephen T. Winn, Cosm Board Chairman, and Chairman and Chief Executive Officer of RealPage
  • Jason Wright, Cosm Board Member and Partner, APAX Partners
About Cosm
Cosm is the leading experiential media and immersive technology company redefining the way the world experiences content. With a storied history of building some of the most innovative experience technology in the world, Cosm provides sensorial experiences for every type of fan, from sports and entertainment to immersive art and education. Its immersive venues bridge the virtual and physical worlds through pioneered technology that expands the realm of what’s possible, connecting people and bringing them together in, what is called, Shared Reality. As the company continues to expand to new cities and countries, Cosm is sparking shared passions and providing guests across the globe with experiences they need to feel to believe. To learn more about Cosm, visit www.cosm.com and follow on Instagram, Twitter, Facebook, LinkedIn, Threads, and TikTok.  
Contacts

Cosm

Coralyn Lee

coralyn.lee@cosm.com

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